Design-related products and services merchandised through e-commerce

Alfred Chen

College of Design

Kun Shan University of Technology

Rain Chen*

Department of Industrial Design

National Cheng Kung University

1, Ta-Hsueh Road, Tainan City, Taiwan, 701, R.O.C.

ABSTRACT

This study focuses on the application of design-related services in E-Commerce (EC). The authors propose a business model applicable to EC, attempting to merchandise design-related products and services (including patent, innovative design, as well as design and marketing consulting) over the Internet. The model includes front store, back office (Design Management Platform, DMP), knowledge base, and Strategic Alliances Network (SAN). It creates a new way to improve the conventional design-related services, integrate resources, and provide new business opportunities for future entrepreneurs.

Keywords: B2B, design, patent, business model, merchandise, EC

(*Contact: E-mail maxrain@ms23.hinet.net )

Cite this article as: Alfred Chen and Rain Chen, "Design-Related Products and Services Merchandised through E-Commerce," Journal of the Chinese Institute of Industrial Engineers, 19, 19-25 (2002).